“What is design? To design is much more than assembling, ordering, or editing. To design is to add value and meaning to something, whether it be a menu or a magazine cover. It simplifies, emphasizes, influences, and even impacts. Design is both a verb and noun. It is an integral part of everyday life, especially in America. Almost everything we do is impacted by design. Let me illustrate my point. When most Americans go to the supermarket to buy toothpaste, they typically buy the package that has the most eye-catching and appealing design. Why is that? It is because the design of the product inspired and motivated them to buy the item. This is why design is such a crucial part of advertising.
— Design Informer, How to Drastically Improve Your Designs, Feb 8, 2010